eCommerce revenue now represents 10.7% of U.S. retail sales. With 47% of eCommerce transactions (or 5% of all U.S. retail sales), Amazon has surpassed Walmart as the world’s largest retailer. Globally, online’s share of total retail sales is now 16.4%, with eCommerce accounting for more than three-quarters of overall retail growth. Fueled by digital, retail is, in fact, growing.
In short, eCommerce has transcended physical and digital channels as brands and retailers continue to invest in digital to grow their business while juggling with data, privacy and logistical challenges. The “e” in “eCommerce” is superfluous.